Agency: W + K Portland
Designer: Mitch Wilson
Art Directors: Sara Phillips + Joan Comellas
Copywriter: Alex Romans
This is a gargantuan project. W + K pushed to use Colin Kaepernick as the face of the 30th anniversary Just Do It campaign. Nike agreed to it. We made it. Colin posted it. People lost it.
In the first week after the campaign’s release, Nike’s online sales went up 31%. We were featured in Adweek, Adage, Buzzfeed, the NYT website, CBS News, Deadspin, Fox News, and many more. We were trending on twitter with 1.3mm tweets in the first 24 hours. Sometimes it’s good to be good.
I laid out social, digital, and out of home posts, built key frames and helped sell the style of the spot, and continuously partnered with art directors to keep the campaign relevant and unified. Additionally, designed large format posters to be displayed at Nike WHQ.
A mix of travel, in-house work, documentation, and personal work.
These Streets is a celebration of basketball as a culture rather than as a sport. Meetings happen on the court. Friendships. Betrayal. Deals.
This is a mock concept and campaign I came up with the flex my AD muscles. Part of this concept actually bled through and was pitched to CD’s as an extension of the Kaepernick campaign. It didn’t sell through, but the adrenaline was real.
A mix of personal work and commissioned work for willamette.cc.
People I’ve encountered and documented. This includes work for non-profits, start-ups, and the Food and Beverage industry.
Agency: Nelson Cash Portland
Designers: Mitch Wilson, Sage McElroy
Design Director: James Hobbs
Producer: Lauren Hall
Mercari is a Japanese selling company poised to be the next eBay. They were the first Japanese company to IPO at $1B, and approached Nelson Cash to announce their impending takeover of the stateside selling world. I worked with the team at NC exploring design direction and selling through concepts to the marketing team at Mercari. Over 6 weeks I produced over 100 billboards across 7 cities and 4 media companies.
It was a wild ride that helped hone both my ideation and production capabilities.
Agency: Laundry Service
Designer: Mitch Wilson
Art Directors: Mitch Wilson + Vivian Kim
This is a sampling of the massive production of social assets we undertook for Amazon’s Kindle Direct program. Working across Facebook, Instagram, and Twitter, we produced content for 3 separate channels marketing towards e-book authors. Specifically, these were used for blog headings, clickbait posts, and social posts encouraging traditional print authors to make the jump to Kindle E-book Publishing.
Agency: Lake Retreat
Art Director/Designer: Mitch Wilson
Producers: Ryan Cheek + Peter Black
I am a reactive social designer at Lake Retreat on behalf of Nike Golf. We monitor major golf events, then produce visuals in real time according to the outcome. Basically, if a Nike athlete looks like they are going to win, we get photographs from that day and start churning out content. I specifically formatted work for Instagram, Twitter, Facebook, Nike’s Digital Store, as well as out of home visuals on display in New York City.
A school project.
The brief? Design a chocolate brand using only typographic elements.
I positioned this bar as a mid to high end purchase to be stocked at coffee shops and bars. Shedding the notion of chocolate as a gift or impulse buy, Raven maneuvers itself into the world of culinary pairings and craft beverages.
The dot in the logomark is the period from the typeface used. It evokes a bird face in the negative space between the R and the border.
No Rules is a side project I developed while working in a heavy production setting. It helped me stay creative, and I made a new design every day for a month.
No Rules is inspired by Bladerunner, Metal Gear Solid, Final Fantasy, Star Wars, vintage cars, the color yellow, wide type, my love of metropolitan culture, and a need to create. Think of this as a repository for design warmups.
This is where things live when they don’t have a home. It’s the island of misfit designs. Or the Island of Designer Moreau. No one knows.
Personal work. School work. Client work for willamette.cc, friends, Switchboard, BBPDX, beaverton.cc, and others.
This is simply a love song to my favorite typeface: Gotham.
At this point, it is regarded as an overused font, but I think it still has a few tricks up its sleeves.
Spindex is a companion app for todays vinyl enthusiast and collector.
It answers the question, “What do I play next?”
This project focuses on Interaction Design, Color Theory, Image Treatments, and the simplification of a complex task.
This was an article sourced from the New Yorker, visualized and mocked up into an iPad app. All design (including UI) is by me. This was an exercise in breaking down data, and visualizing facts and figures in a compelling way. I picture this as a two column layout, with the article on the right side. As you continue reading, more relevant data populates and reveals itself.