These Streets is a celebration of basketball as a culture rather than as a sport. It serves as permission to think a little bigger.
This is a note to the kids who don’t they’ll make it. It’s a reminder to dream big. It’s a critical part of the crazy dream.
Nelson Cash x Mercari
Agency: Nelson Cash Portland
Designers: Mitch Wilson, Sage McElroy
Design Director: James Hobbs
Producer: Lauren Hall
Mercari is a Japanese selling company poised to be the next eBay. They were the first Japanese company to IPO at $1B, and approached Nelson Cash to announce their impending takeover of the stateside selling world. I worked with the team at NC exploring design direction and selling through concepts to the marketing team at Mercari. Over 6 weeks I produced over 100 billboards across 7 cities and 4 media companies. Additionally, rebuilt the Mercari UI in Sketch, laid groundwork for future campaigns, and provided POV on photography and copy.
It was a wild ride that helped hone both my ideation and production capabilities.
Laundry Service x Amazon
Agency: Laundry Service
This is a sampling of the massive production of social assets we undertook for Amazon’s Kindle Direct program. Working across Facebook, Instagram, and Twitter, we produced content for 3 separate channels marketing towards e-book authors. Specifically, these were used for blog headings, clickbait posts, and social posts encouraging traditional print authors to make the jump to Kindle E-book Publishing.
Agency: Lake Retreat
Creative: Mitch Wilson
Producers: Ryan Cheek + Peter Black
We monitor major golf events, then produce visuals in real time according to the outcome. Basically, if a Nike athlete looks like they are going to win, we get photographs from that day and start churning out content. I specifically formatted work for Instagram, Twitter, Facebook, Nike’s Digital Store, as well as out of home visuals on display in New York City.
Project: No Rules
No Rules is a side project I developed while working in a heavy production setting. It helped me stay creative, and I made a new design every day for a month.
No Rules is inspired by Bladerunner, Metal Gear Solid, Final Fantasy, Star Wars, vintage cars, the color yellow, wide type, my love of metropolitan culture, and a need to create. Think of this as a repository for design warmups.
Spindex is a companion app for todays vinyl enthusiast and collector.
It answers the question, “What do I play next?”
This project focuses on Interaction Design, Color Theory, Image Treatments, and the simplification of a complex task. I dove into researching, UX copywriting, and providing a clear flow for the user.
This is where things live when they don’t have a home. It’s the island of misfit designs. Or the Island of Designer Moreau. No one knows.
Personal work. School work. Client work for willamette.cc, friends, Switchboard, BBPDX, beaverton.cc, and others.
Struck Channel Strategy
SENSITIVE, DO NOT DISTRIBUTE.
STRUCK brought me in on a contract basis to develop a channel strategy for their Instagram, refresh their voice + tone, and provide them with a framework to catch their social up to 2018 standards.
The result was an audit, a full strategy deck, and a succinct poster to remind them of what they aligned on. All copy, art direction, strategy by me, under supervision of ACD Shawna Harch.
Additionally, I designed a fresh asset pack for new biz propositions, wrote copy for Yakima, Will Smith’s production company, and developed several design directions for an up-and-coming hospitality client in PDX.
The brief? Design a chocolate brand using only typographic elements.
I positioned this bar as a mid to high end purchase to be stocked at coffee shops and bars. Shedding the notion of chocolate as a gift or impulse buy, Raven maneuvers itself into the world of culinary pairings and craft beverages.
The dot in the logomark is the period from the typeface used. It evokes a bird face in the negative space between the R and the border.