A school project.
The brief? Design a chocolate brand using only typographic elements.
I positioned this bar as a mid to high end purchase to be stocked at coffee shops and bars. Shedding the notion of chocolate as a gift or impulse buy, Raven maneuvers itself into the world of culinary pairings and craft beverages.
The dot in the logomark is the period from the typeface used. It evokes a bird face in the negative space between the R and the border.